Thursday, September 17, 2009

Product knowledge

The recently held computer and consumer IT exhibition COMEX 2009 made record sales in its history with S$63 mil of goods sold.

Indeed it's a popular event packed with people. I came back with two nothing in hand and two disappointments.

First is the item which I was looking for, Panasonic Lumix LX3, is not on display. In fact Panasonic did not participate for whatever reason.

The second disappointment is that most sales persons I spoke to do not understand what they are selling. One look really confused when I asked about the lens' aperture. The other one told me that there is no difference between a 24mm lens and a 28mm lens, "All you need to do is to take a step back," she said.

For people who studies consumer behavior, this type of places is one of the best to conduct field experiment and see if the theories are adequate. After all, with such level of product knowledge, and not forget about the economic situation, we still see a record in sales here.

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